Social media marketing refers to the use of social media to bring attention to your brand and increase traffic to your website. Companies use various social media networks to share content, images and video.
Benefits of social media marketing
Price is one of the largest benefits to using social media to grow your business. Traditional print, television or radio ads can be expensive and outside the budget of small businesses. But savvy business owners who learn the tricks of social media marketing can take advantage of mostly free advertising.
Another benefit of social marketing is the ability to interact with your target audience. Social media makes it easy for customers to ask questions and let you know how they feel about your business. This gives you the opportunity to meet your customers, make a favorable impression or put out a potential fire.
How you can use social media marketing
The first thing you need to stay on top of social media marketing? A reliable Internet connection. To make the best use of your social media accounts, you need to update them frequently – and to do that, you need to be able to get online every day. For a fast, reliable connection try fiber-optic Internet like FiOS or Google Fiber.
As with any media campaign, before you get started, you need to plan. Define your goals.
What are you hoping to achieve through social media?
Who is your target audience?
Where and how will this audience use social media?
The most important aspect of social media marketing is content. Make sure that you post useful, interesting or helpful information for your followers. Mix it up by including text, images and video. Try coupon offers, how-to videos or user contests.
Keep your brand image consistent across all social media. You can tailor your content to specific social media sites, but your core image should remain the same.
Social Media Platforms and How to Use Them
The key to any social media marketing campaign is consistency. To keep your followers interested, you need to regularly post content. Find a schedule that works best for you, but plan to update several times a week and monitor your social media sites daily.
Here’s a look at some of the most popular social media networks:
Facebook is ubiquitous among social media sites. Use Facebook’s casual atmosphere to build friendly relationships with your customers.
Create a Business Fan Page to gain access to tracking tools, advertising and content boosting options. The site can help you set up an advertising budget and place targeted ads on your behalf.
Facebook is about image and lifestyle. Make good use of cover photos and profile pictures. Invite users to like your page. Invite them to comment on your pictures and posts. Ask questions. Make special offers. The point of Facebook is to engage your customers and communicate your brand.
Twitter is a network that lets you broadcast or “tweet” short updates across the Internet. Tweets are 140-character, text-based updates – but links to photos and videos can also be included.
One of the biggest benefits of Twitter for business? It can be easily integrated into your other online marketing tools. Send your tweets to your Facebook page or embed them into your blog. Schedule Tweets to automatically go out over the course of a few weeks or months.
The best way to build followers on Twitter is to follow other users in your industry. Twitter is an easy way to interact with customers, so be sure to keep the dialog updated frequently. Retweet positive comments from customers. Answer questions. Tweet about sales, news updates and fun trending topics.
Pinterest allows users to “pin” images and links to themed boards. This is a great way for small retail businesses to showcase their products and to cultivate a brand personality.
Set up unique “pin boards” to show your products being used or give tips for interesting ways to use your product. Pinterest also provides tools to help your business make more useful pins.
Sep 25, 2013 1
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