In today’s world, people are constantly using their smartphones. From social media to reading news, and purchasing items, mobile apps have become the most common method of communication, gaining information, and doing business.
Consequently, companies, and business owners are developing mobile apps as a companion to their website. But, they also need a way to promote it. The following information will show you how to create, and promote, a mobile app. As a result, you will enhance your business, and reach a bigger audience.
Before you can promote your mobile app, and get reviews, you have to make sure that the app itself is great. If it’s just average, no one will talk about it because it’s “just there”, and who wants that? So, you need to ensure that the app has great content, and is easy to navigate.
Heed The Feedback
You also have to be willing to listen to feedback. What you think is great, others may not. If they’re not satisfied, they may offer advice on how to improve it. Take their advice because others may feel the same way. Remember – it’s not about you. It’s about your customers.
Next, consider offering incentives. For example, mobile game apps allow a user to level up if they perform certain tasks, or pay a small price. If you have a business app, you can easily offer discounts for signing up with the app. Doing so allows you to communicate with the customer quicker. In turn, they enjoy paying a smaller price for their favorite items. They may also be encouraged to come back to the app once they see how easy it is to use.
Don’t underestimate social media. Facebook, Twitter, and other apps have revolutionized the way people communicate. So, take advantage of them by promoting your app there. You can ask for reviews, and ways to improve your app. By using this method, everyone can communicate with you, and each other to help the business grow, and improve.
Use Your Website
If you haven’t developed your social media pages yet (and what are you waiting for?), you can promote your app on the website you already have. According to Localytics, you can share all the information, and give customers a direct link to download the app. Additionally, they will know that the app is genuinely yours.
You should also spread the word to experts in your field, and local people in your area. You can do so by creating press releases, talking to local media, and inviting bloggers to discuss your business, and the products you offer. The more public relations you have, the more people will know about you.
Search And Ye Shall Find
Nowadays, you see ads all over the internet. If your company develops an advertisement, you will be seen in search engines, and other sites that people often go to. Creating as much exposure as possible is the name of this game.
Create A Video
With everyone using YouTube, these days, Entrepreneur says it’s important to create a video. Images alone won’t cut it. Creating a video will allow everything to come to life. People will be able to experience what your business is like before they even go there. You can, then, share these videos on social media, iTunes, and other podcast apps.
Create An Email Signature
If you really want to look professional, create an email signature that has everything customers, and other professionals want to see. Not only is your name, address, and phone number important. A link to your website will allow them to click right from the email, and go to the app. Ease of navigation will go a long way to your customers – especially if they don’t have a lot of time to look around.
Having a mobile app will allow your business to reach more people quicker. Since most people are on-the-go, they constantly use smartphones apps. Creating one for your business, and promoting it, will get you noticed, which will help you improve your bottom line.
Gwen Eve Lewis is a freelance writer from Southern California and has contributed to several beauty and health blogs as well as business/social media sites.
Sep 25, 2013 1
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